Creating digital products is more popular than ever. Many potential buyers of downloadable software still appreciate seeing a boxed version of the software before they purchase – even if the box does not really exist. The image of a software box lends tangibility and makes the software feel more legitimate.
With the recent news that digital books have surpassed physical books in terms of sales, people are turning towards their computers, tablets, phones and dedicated ebook readers to consume digital books more than ever before. While ebooks have been around for quite some time, they have generally never looked so good or been as popular as they are today.